Mike Kennerknecht

• Manage client accounts from a wide range of industries, including agribusiness, health care, higher education, law, nonprofit organizations and tourism
• Create and implement public relations campaigns for clients and measure results
• Provide public affairs support to clients to help them establish and maintain meaningful relationships government officials and community leaders
• Generate media lists, build relationships with reporters and monitor news coverage
• Develop and disseminate media alerts, news releases, press kits and fact sheets
• Coordinate special events for clients, such as grand openings, ground breakings, open houses and press conferences
• Social media strategy development, implementation and content creation

• Develop content and write copy for ads, brochures, newsletters and other publications
• Write press releases, handle media relations and plan press conferences
• Draft speeches and speak on behalf of the assemblywoman to the media and at events
• Plan communications strategy, community outreach and civic engagement
• Crisis management and communications during 3 major floods and a shooting
• Represent the assemblywoman at meetings of the Binghamton University Council, Broome County Legislature and other various boards and committees
• Advise the Binghamton University Advocacy Day Planning Committee
• Utilize MailChimp for campaign fundraising, event invitations and direct solicitations
• Manage donor databases, plan fundraising events, develop campaign budgets
• Media planning, buying and placement for online, print, radio and television advertising
• Work with outside vendors for advertising, direct mail, printing, polling and other services
• Monitor and update social media accounts on Facebook, Flickr, Twitter and YouTube
• Website development, design and maintenance using WordPress and Squarespace
• Supervise and train employees and interns in Binghamton and Albany
• Make recommendations and execute budgets for office and campaign expenses
• Transitioned scheduling to Google Calendar for mobile access and instant updates
• Implemented new procedures and online database to manage constituent cases
• Handle government relations and public affairs with local, state and federal agencies, elected officials, school districts, community colleges and universities
• Respond to constituents and make inquiries or referrals to appropriate agencies
• Research a wide range of issues and analyze proposed legislation and budgets
• Work with legislative staff to draft, monitor and negotiate legislation
• Collaborate with Broome Community College, Binghamton University, SUNY Upstate Medical University, and municipalities on special projects, budget items and legislation

• Provided independent analysis of contracts and programs for the health, mental health and social services departments in Broome County
• Collected and analyzed quarterly reports from local provider agencies
• Conducted routine site visits to agencies and annual evaluations for programs
• Developed cultural competency plans and performance indicators for agencies